Al-Amn Magazine

ENVIRONMENT T Enri ch i ng Gu l f soci et i es Di vers i f y economi es to s t imu l ate growt h he countries of the Gulf Cooperation Council are writing an exciting story of transformation – and one of the most compelling chapters is the rise of their burgeoning culture and creative industries. This journey promises a future where these industries not only diversify economies but also enrich societies. According to PwC partner Hiba Darwish, quoting United Nations Educational, Scientific and Cultural Organisation (UNESCO), globally, the culture and creative industries (CCIs) represent 6.1 per cent of the economy, valued at approximately $4.3 trillion annually and accounting for 50 million jobs. Within the GCC, governments are increasingly prioritising the culture and creative industries in their national strategies, recognising their role in enriching the people experience, showcasing heritage and celebrating national identity through the arts and culture scene. Beyond their cultural significance, the CCIs offer a vital pathway to diversify economies and stimulate growth. Sectors such as film, design and digital arts are nascent sectors in the region unlocking significant economic potential. The CCIs not only contribute to GDP growth, but also promote cultural expression, foster community engagement and instil national pride. Strategic policies and investments have supported the development, expansion and long-term economic impact of CCIs, attracting landmark projects, creating job opportunities and laying the foundation for sustainable long-term growth across the region. Technology meets tradition Governments are investing in CCIs to drive economic diversification, recognising the role of advanced technologies as critical enablers in preserving heritage, modernising practices and unlocking new creative possibilities. Technologies such as AI, blockchain and the metaverse are transforming CCIs globally and across the GCC. These technologies enable immersive and innovative means of interacting with cultural content, offering personalised and accessible ways to preserve, conserve and share the region’s rich cultural heritage. For example, smart sensors, AI, cloud and blockchain are being used to sustainably restore UNESCO World Heritage sites, preserving them for future generations. Virtual and augmented reality technologies are enhancing tourism for heritage sites, offering visitors interactive experiences of cultural landmarks and exhibitions. Meanwhile, 3D modelling and data analytics are revolutionising the preservation of cultural artefacts and buildings, ensuring the GCC’s cultural legacy is safeguarded. Sustainability as a pillar of growth As technology further enables the preservation and