Al-Amn Magazine

and entertainment calendar highlight, attracting top athletes and world-class acts and drawing audiences from the region and beyond. The game-changer in sports: AI’s expanding role Artificial intelligence is transforming the sports landscape in the GCC, bringing fans closer to the action and elevating the experience in previously unimaginable ways. AI is reshaping how fans engage with sports across the region by delivering personalised experiences, real-time updates, and immersive virtual or augmented reality features. Intelligent stadiums and digital arenas enhance this connection, creating interactive environments that make in-person attendance more engaging and enjoyable. Beyond fan engagement, AI is also advancing athletic performance and sports management. From AI-driven analytics that provide coaches with precise, data-supported insights for training to wearable technologies that aid in injury prevention, AI ensures that athletes can reach and sustain their peak performance levels. In addition, gamification powered by AI transforms spectators into active participants through fantasy sports and in-stadium gaming, turning passive watching into an immersive, participative experience. As we look to the future, AI is set to redefine sports as we know it. From smart stadiums to immersive VR experiences, AI transforms every aspect of playing, watching, and engaging with sports. Imagine holographic players in your living room or AI-driven insights rivalling human coaches. The future of sports promises fans unprecedented access, athletes performing at their peak, and a new era of innovation. So get ready — the AI-powered sports revolution is here, and it’s just getting started. gulfbusiness.com